More than 90 percent of home buyers believe that high levels of insulation and efficient heating and cooling justify a home having a price premium.

When it comes to specific home features such as double glazing, solar panels, efficient energy fixtures and water conservation systems, more than half of home buyers agree that these contribute to a price premium.

These attitudes are revealed in a survey undertaken by in association with Homestar to gauge the features people regard as important when looking for a home to buy.

“It is clear that sustainability and environmentally friendly features are increasingly important to home buyers,” says Paul McKenzie of

Leigh Featherstone of Homestar says it is good news Kiwis are taking such a strong interest in how well their home performs. “We’re seeing a real appetite for good advice and information.”

Prospective home buyers surveyed rated house orientation to maximise sunlight as the single most important home feature, with 86 percent of respondents rating it as important. A high level of insulation was rated important by 82 percent of respondents.

Having specific energy efficient features such as solar panels and double glazing is important to nearly half the respondents, while 36 percent also consider whether the house is built from sustainable or environmentally friendly materials. Nearly 30 percent rated water saving features such as a rain water tank as important.

After sun exposure and insulation, the home feature rated most important by home buyers is where you put your car – off-street and covered car parking both rated as important by nearly 75 percent of respondents.

Other home features considered crucial by more than half the respondents include, in order: number of bedrooms (3 or more), ample storage space, indoor/outdoor flow, a quiet street location, an outdoor entertaining area and open plan living.

However kitchen design is only rated as important by 51 percent of respondents.



Home performance components that contribute to a premium price:

  1. High levels of insulation.
  2. Efficient heating and cooling.
  3. Solar panels.
  4. Efficient energy and water fixtures.
  5. Double glazing.
  6. Water conservation systems.
  7. An independent rating and official certificate for the homes performance.
  8. Low energy lighting.
  9. Fixtures and fittings with low levels of toxicity.


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