Breathing Easy This Winter

Asthma New Zealand’s Breathe Easy programme recognises products, such as Autex Industries’ GreenStuf insulation, that are beneficial for people with asthma. All Breathe Easy approved products have been developed by reputable companies who are dedicated to improving the health and wellbeing of their customers.

Asthma New Zealand provides free advice, information and products to families affected by asthma. They offer simple, effective strategies to help manage asthma, and work alongside GPs to educate and support local communities towards better health outcomes, helping to prevent long term damage and illnesses like Chronic Obstructive Pulmonary Disease (COPD), which can arise as a result of uncontrolled asthma symptoms.

The Breathe Easy programme allows people with asthma and other respiratory conditions to make informed choices to keep themselves, their families and their homes healthy, while recognising the integrity of trusted New Zealand brands.

Autex Industries is one of the selected suppliers Asthma New Zealand has partnered with to help people with asthma choose products to allow them healthier lifestyles. Autex Industries’ innovative GreenStuf insulation has been independently assessed by Asthma New Zealand, and is considered to be safer for Kiwis living with asthma.

Made from 100 percent pure polyester, GreenStuf insulation is the leader in environmentally friendly insulation. It’s made in New Zealand using recycled content and is also recyclable at the end of its life, so it’s great for our environment.

GreenStuf users will experience better indoor air quality, as it doesn’t contain any added chemicals or fibres that can be breathed into the lungs – a must for those with respiratory conditions. It’s also safe to the touch and doesn’t require any protective clothing to handle.

Asthma New Zealand’s Breathe Easy partnership programme allows businesses to demonstrate their point of difference, and have their products recognised by those in the health industry.

Breathe Easy partners are given priority when advertising in Asthma New Zealand’s quarterly O2 magazine, which is read by over 6,000 people, including many in education and healthcare.

If you’re interested in getting involved in the Breathe Easy programme, contact Linda Thompson, chief executive of Asthma New Zealand, at (09) 623 0236, or email

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